Marketing Arts has researched for more than 2 decades the Latina woman’s purchasing patterns. We've targeted the Latina woman thoroughly, closely following her likes and dislikes. LatinaMark presents a new way of looking at the real Latina woman, acknowledging her unique traits and needs.

This is why we have recognized, the Latina woman as a specific gender that responds as a mark. This is how Latinamark was created. We're even writing a book about it!